It's a New Year, and we have lots of news to share! After two big years of growing the Beti Clinic, we are excited to unveil our new brand identity, the VIDA MTB Series.
VIDA literally translates to “life” and the VIDA MTB Series is a natural evolution of the Beti Clinics, a new incarnation that celebrates the entire lifestyle of women riders, and that supports them in all of their endeavors.
VIDA grew from the strong foundations created by the Beti Clinic dating back to June 2013 at Keystone Bike Park. The Beti Clinic was a natural extension of the growing women's community in the Rocky Mountains, started by Team Yeti Beti and the Beti Bike Bash, the first women's mountain bike race in Colorado.
“As we began to stretch our wings and become more involved in new projects, we realized that Beti had outgrown its origins, and it was time to create a novel identity,” said Sarah Rawley, founder of the Beti Clinic and now President of Vida Events. “VIDA literally translates to “life” and the VIDA MTB Series is a natural evolution of the Beti Clinic, a new incarnation that celebrates the entire lifestyle of women riders, and that supports them in all of their endeavors.”
VIDA MTB Series is proud to partner with Yeti Cycles as the title sponsor, along with Smith Optics, Fox Racing Shox, Stan’s NoTubes, Keystone Bike Park and Twin Six.
“Yeti is a perfect fit for VIDA, and we couldn’t be more excited about this partnership. Yeti’s uncompromising dedication to product development and success creating a “Tribe” of passionate riders aligns perfectly with our vision and plans to advance a community of core women riders that understand the heart of the sport,” said Elena Forchielli, VP and marketing director for VIDA Events.
VIDA will delve further into new communities through an ambassador program of core riders who embody the VIDA mission. If you are interested in learning more about our program or applying to be an ambassador, contact firstname.lastname@example.org.
The VIDA MTB Series will kick off the year with its first clinic in conjunction with the Sedona MTB Festival, March 7-8. The full calendar of the VIDA MTB Series will be released Monday, January 26 and registration for all events will go live Friday, January 30 at 9 a.m. MST.